Wedding Pricing Guides Tailored for Florists

I had the pleasure of creating bespoke wedding pricing guides for several florists I’ve worked with over the years. Each guide tailored meticulously to their unique brand guidelines. The objective was clear: to craft a tool that was not only functional, providing potential clients with a clear understanding of pricing structures, but also aesthetically aligned with each florist’s brand identity.

Aligning with Brand Guidelines

Understanding the importance of consistency and brand identity in the competitive world of wedding floristry, each pricing guide was crafted to reflect the unique style and aesthetic of the respective florist. From the choice of fonts and colour palettes to the layout and imagery, every element was considered and tailored to create a guide that not only provided clear and concise pricing information but also served as an extension of the florist’s brand. The goal was to create a tool that florists could confidently send to their customers, knowing that it would enhance their professional image and provide a valuable resource for couples planning their special day.

The result was a collection of wedding pricing guides that served as more than just informational brochures; they were extensions of the florists’ brands, enhancing their professional image and making their journey from inquiry to decision-making a smoother communication process with potential clients. These guides not only showcased the range of services and pricing but also conveyed the unique style and expertise of each florist, making them invaluable tools for both the businesses and their customers.