I am excited to share with you a collection of marketing materials and illustrations that I created during my time studying at Billy Blue College of Design. The brief was to craft custom illustrations that would breathe life into a fast food chain’s branding and collateral. Imagine a fish and chip restaurant chain, bustling with energy and craving an illustration-centric brand to unify their various franchises set to open in cities across Australia. That’s exactly what I set out to create!

This project was a comprehensive dive into the world of brand development, where I had the incredible opportunity to design a custom logotype, create an endearing illustrated mascot, and develop a series of icons and applications that truly encapsulate the spirit of the brand. The heart of this collection lies in the suite of lino-printed designs, each piece meticulously crafted and brimming with personality. These designs found their home across a plethora of marketing materials and collateral – from menus to packaging, takeaway bags to aprons, and even an awe-inspiring illustrated wall mural. Every element was a piece of the puzzle, coming together to tell a story, to create an all encompassing experience.

A Feast for the Eyes: Bringing the Brand to Life

What made this project truly special was the relentless pursuit of authenticity and connection. The goal was to create a brand that not only stands out but also resonates with the consumers it is there to serve. The illustrated elements serve as a visual feast, inviting customers into a world where fast food is not just a meal, but an experience. The lino-printed designs, with their unique texture and warmth, add a touch of handcrafted charm, making every interaction with the brand a moment to remember.

As you explore this collection, you are diving into a story, a narrative woven with passion, creativity, and a deep love for design. Each illustration, each design element is a testament to the power of thoughtful branding and the magic that happens when design meets storytelling. So, take a moment, immerse yourself in the artistry, and join me in celebrating the journey of bringing a brand to life, one illustration at a time.