A Blooming Success: Valentine’s Day at the Flower Shop

Embarking on this project was like opening a door to a world of creativity and joy, especially since it revolved around the charming occasion of Valentine's Day in 2023. Working at a flower shop in the Inner West of Sydney, I was granted the incredible opportunity to have full creative autonomy, setting the stage for a journey right from the ideation stage through to execution.

The journey encompassed everything from designing and capturing the essence of Valentine's Day through photography, to the meticulous editing process, and finally, the strategic uploading and promotion across various channels of social media and email marketing. It was a comprehensive endeavour that demanded attention to detail and a deep love for the craft.

Overwhelming Response: A Collection to Remember

The result? The response from our customers was nothing short of overwhelming, and it was a joy to witness the community's engagement with our creations. Two of the collection’s designs even sold out before Valentine’s Day had officially arrived, a testament to the resonance and appeal of the work we had put forth.

This project was not just a success in terms of sales; it was a heartwarming experience and a reminder that when you pour your heart into your work, the results can be truly extraordinary.